The Challenge: A Lost Website and Email
When The Village Lawyer reached out to us at DGC, she faced a significant setback: her website had gone down, and with it, all access to her original domain and associated email. As a business owner, I found this to be a significant disruption. Not only had she lost the digital platform that helped clients find her services, but she also lost access to her professional email, leaving her in a difficult position with her client communications and branding.
Despite our efforts to recover the old domain, we encountered significant challenges. The past website owner did not provide tracking information or ownership details, and the domain network refused to release the domain. After exhaustive attempts to retrieve it, it became clear that the only solution was to start fresh with a new domain.
The Solution: A Complete Digital Overhaul
1. New Domain and Website
Since the old domain was no longer recoverable, we created a domain that almost matched the old one perfectly. From there, we designed a modern, user-friendly website that would be the cornerstone of her online presence. The site was built with SEO best practices, ensuring prospective clients could easily find her services online. The design incorporated professional colors and an intuitive layout that communicated trust and expertise, essential elements for a law firm.
2. New Email Setup
Along with the website, we set up a brand-new professional email address to ensure she could resume communication with clients and colleagues without delay. This was essential to ensure smooth business operations moving forward.
3. Social Media Setup and Branding
To round out her digital presence, we helped her create and optimize both a Facebook and Instagram account. We took great care to design branded colors that matched the website header, maintaining a cohesive, professional look across all platforms. This branding consistency is key for building recognition and trust with clients.
4. Logo Creation from Past Advertising
To maintain continuity with her previous branding, we created a new logo based on elements from her past advertising. This ensured that her new website and social media platforms felt familiar to long-time clients while still giving her a fresh, modern identity moving forward.
5. Blog Content Creation and Social Media Integration
To further enhance her online presence and engage with potential clients, we developed a series of blog posts with key graphics. These blog posts addressed common legal questions and concerns, providing valuable information to visitors. Additionally, we helped Sherrill share these articles on her social media profiles, giving her audience easy access to useful content and reinforcing her expertise in the legal field.
Results: A Stronger, More Accessible Online Presence
The new website, email, and social media profiles gave her a new digital foundation to operate her business. Here’s how the results played out:
- Restored Digital Identity: With a new website and email setup, Sherrill could return to business and continue communicating with her clients and prospects.
- Improved Client Acquisition: The new website’s design and SEO optimization made it easier for potential clients to find Sherrill online, boosting her visibility and engagement.
- Social Media Engagement: By establishing and optimizing her Facebook and Instagram profiles, Sherrill could connect with a broader audience and share her expertise through blog posts and updates, increasing her brand's reach.
- Stronger Branding: The cohesive branding, including the new logo and consistent color scheme, ensured that Sherrill’s law firm had a professional and recognizable identity across all channels.
Conclusion: Starting Fresh, Moving Forward
Though our client initially faced significant hurdles with her old website and domain, working with DGC allowed her to bounce back with a strong digital presence. By creating a new website, email system, and social media profiles, we helped her recover and enhance her brand's online visibility. Now, with a modern, cohesive, and accessible platform, The Village Lawyer is better equipped to serve its clients and attract new ones.
At DGC, we’re proud to have helped The Village Lawyer navigate this challenge and come out stronger on the other side, ensuring her business is ready for success in 2025 and beyond.