Challenge:
The Entertainment Foundation approached Designs Group Consulting (DGC) seeking a complete rebrand and relaunch to modernize their presence, enhance their marketing materials, and improve outreach efforts. Their goals included updating their branding, increasing engagement, and securing new corporate sponsors.
Our Approach:
We executed a comprehensive branding and marketing overhaul, delivering:
Brand Identity Refresh:
- Designed a new logo, including a dynamic version with movement.
- Developed a brand guide to ensure consistency across all platforms.
Updated Marketing & Sales Materials:
- Created new sales collateral, including a rack card, trifold brochure, sponsorship sheet, business card, and letterhead.
- Designed tradeshow materials such as a branded banner, canopy, and tablecloth.
- Developed branded social media templates and covers.
- Optimized their Google My Business profile for better visibility.
- Produced marketing videos and copy to strengthen their messaging.
Social Media Training & Strategy:
- ENTF enrolled in our Learn-to-Do Social Media Marketing Program.
- Over three months, we provided hands-on training covering strategy, best practices, and industry tricks to improve engagement and reach.
Raise the Curtain Branding:
- Following the success of the rebrand, ENTF hired us again to create a logo and brand guide for their new program, Raise the Curtain.
- Developed social media templates to align with the program’s branding.
Results & Impact:
ENTF not only reached but exceeded its original goals, securing new corporate sponsors through our branding and marketing efforts. Their expanded reach has allowed them to entertain more seniors than ever before, and with the support of their fresh, professional brand identity, they continue to achieve new milestones and grow their impact.
Conclusion:
With a strategic rebrand, enhanced marketing materials, and social media training, Designs Group Consulting helped The Entertainment Foundation strengthen its impact and secure new opportunities. We’re proud to continue supporting their mission of bringing joy through entertainment.
💡 Looking for a brand refresh or marketing strategy that drives results? Let’s chat!